Site Search choices are progressively more user friendly as technology advances. The purpose of Internet Presence Optimization is to create a broader exposure for every client on Google, Yahoo along with other search engines. Search Engine Optimization (SEO) terms that are chosen for the client are customized to their industry. These terms could be what a potential customer would search for when conducting a site search on the Internet. Research for these terms is critical as the words must be specific enough to relate with the proper industry while not being too widespread that the company's exposure may be harder to increase.
Internet Presence Optimization Process
Principle steps to creating a personalized campaign in order to enhance visibility to possible client conducting a site search are highlighted below:
• An initial informational gathering session is completed with the client to ascertain direction and budget.
• Research is completed on the company's goals and objectives to choose the more effective SEO terms for the campaign.
• A Project Proposal is written for the client with all the choices available.
• Once the client chooses the best campaign option for their company, the Press Relations team at DrakonStudio will begin on the campaign.
• As the campaign continues, the client's Personal Project Coordinator will keep them updated on when press releases are completed and posted.
• When the campaign concludes, the client will have the choice to resume the campaign, either keeping the same option or choosing another.
Short and Long Campaigns
The two main campaigns available for the client to choose from, either a Short or Long Campaign.
A Short Campaign includes one or two articles. If two articles are chosen, one article will be released each week for two consecutive weeks and two terms will be chosen. It comes with an option to have these articles released on Press Release websites only or they may be posted to Press Release sites in addition to Social Networking sites-all sites will be set up and maintained by DrakonStudio's press release team- to offer a more broad range of exposure for the client. The Short Campaign is generally used for promotions.
A Long Campaign includes three to five articles, which are spread and released over a specific amount of time, depending on the article volume chosen. Again, for the Long Campaign the option for articles to be released on only Press Release websites or/and Social Networking sites are also available. A longer history of press releases in regular intervals result in a more prominent industry presence for the client's company.
